Cobra's business has a clear-cut system

The direct face-to-face marketing strategy has long been seen by Cobra as a very successful route to get the products and services of clients directly to target markets.. The company has a very clear-cut system to understand the needs of the customer. Once the potential customers are identified they are then given the best service and promotion of products and services. The independently contracted sales personnel are coached to promote effectively to the clients. While planning the marketing strategy for a particular customer, Cobra pays specific attention on the customer relationship, both pre-sale and post-sale. The personnel are transparent in their dealings with every customer, which ultimately leads to a long-term relationship.

Charitable organisations finds the best solution in Cobra

With professional relationships with the world's largest non-profit and charitable organisations, Cobra Group is leading campaigns in over 16 countries across the globe. People trust in Cobra for its transparent and clear-cut strategies of marketing. The Cobra professionals increase donor acquisitions through various direct marketing methodologies like B2B marketing, event marketing and direct face-to-face marketing.
Cobra Group is educating potential donors on the services of the organisations the company is representing through their Human Commercial™ methodology, conducted with people at their places of work, on the street, at private sites and during public events.
Cobra Group's attitude towards assisting charities in raising money is trusted by clients and enables Cobra to assist in increasing donor acquisitions.

Cobra treads with a proactive solution

The marketing companies of the 21st century can survive only through consistently changing and adapting their strategies and careful preparation of the correct route to market. Cobra Group has always been maintained its position among the leading companies. Cobra has attained this successful position through the continuous interactions and regular deliverance of quality services.
The company chooses face-to-face marketing, event marketing, and B2B marketing and customer responsiveness to varying media and product combinations to different target customers, before the actual sales are initiated.
Such a proactive channel of marketing gives the Cobra representatives the confidence to achieve results and approach the customers with the right attitude.

Cobra Group is providing solutions to the Energy Sector

The Cobra Group has been pioneering result-oriented strategies in the Energy division since 1996. The strategies are designed in such a way that the representatives take the products directly to target customers.
The Group has succeeded in building its client base quickly and effectively. The company offers effective outsourcing methods for clients’ acquisition requirements. With experienced and highly skilled sales personnel backing it, The Cobra Group delivers high volume, high quality customers at minimal cost. And the acquisitions amounts to thousands each month in the UK alone.
Through the direct marketing methods best suited for each product offered, The Cobra Group is achieving the targets set.

Telecommunication Industry and Cobra's contribution

The introduction of advanced technologies makes the telecommunications industry a competitive one wherein Cobra has committed to improve the quality of services provided to consumers through direct marketing.
The advent of Voice over Internet Protocol (VoIP), broadband, and evolving broadcast technologies has presented the Cobra Group with the challenge of educating markets on the benefits these technological advancements are sure to deliver. The products are been designed in such a way that it is more consumer friendly.
The company is able to rapidly grow the customer base across various target markets like the private residential, business-to-business and site marketing sectors. Cobra is assurance, in other words, that products or services have reached the hands of the right customer.

Cobra capitalising on people-to-people selling

Cobra has developed a unique methodology, the Human Commercial™, to provide tailored solutions to their customers. The direct face-to-face channel with which Cobra Group operates, makes use of visual demonstrations, whilst simultaneously addressing immediate questions or concerns of the customer.
The Human Commercial™ can be applied to a range of Industries. It presents the client's brand in person, to the public, cuts through the ‘noise’ of a crowded marketplace, provides positive exposure to a brand and its key messages, enables the Field Representative to respond to the customer’s body language and answer questions and finally deliver dynamic market feedback to the client.
Through this unique methodology The Cobra Group is capitalising on the immense power of people-to-people selling.

Cobra Group rapidly expanding in the digital world

One of the latest and fastest growing industries around the globe is the digital world and Cobra is currently assisting many of the world's leading digital feed providers.
The Cobra Group plays a key role in the digital world by introducing thousands of customers to the world of digital entertainment. Cobra sees exciting possibilities in cable and satellite television modes of entertainment.
The Group aids in creating an impressive brand appeal across the residential and event markets, and achieves timely and measurable results in this rapidly-advancing sector.

Cobra supplies a variety of services in the Financial Sector

In the Financial sector The Cobra Group has more than 20 years experience and has many reputable companies as its clients. The company offers services in both the Corporate as well as the consumer sector.
Utilising specialised strategies in direct marketing, the Cobra representatives supply optimum solutions to its clients. The company has already made a reputation for providing exceptional sale and promotional activities.
The company has its expert personnel coached to provide product promotions in high-traffic branches and retail stores and has provision to do direct promotions for banks and retailers, at sponsored and general events.
With the mission to acquire long-term, loyal customers, Cobra is innovating new strategies to suit the customer needs.

Cobra Group has an integrated marketing plan

The Cobra Group enhances its business opportunities through an integrated marketing plan. The company refines the quality of the plan by systematically coordinating the product, price, promotion and distribution of products and services, backed by data gathered by up to date market-environment scanning and consumer research with emphasis on the services provided.
Cobra Group utilises this integrated marketing plan to design the sales and promotional activities, this enables the representatives to continue to do their job with confidence.

The cohesive Cobra unit

Twenty years of operating in the direct marketing segment has brought TheCobra Group to the position of being one of the world's leading face-to-face marketing companies. To reach this position is tough but the hardest part for any company in such a position is to maintain this place year after year. Cobra Group, with its unique route to business is indeed still continuing to maintain this position.
This cohesive unit has people with positive approach and systematic plans. The company decides its strategy only after detailed study and analysis of the market conditions. Such detailed studies enable the personnel to identify the changes in taste and preferences that happens in the minds of the customer. The company acts prudently to deliver the best they can to the target market.
Cobra Group is winning both customers and clients through their innovative strategies in sales and promotional activities.

Positive approach : Cobra's key to success

Every change in the market is just another business opportunity for The Cobra Group. This attitude has been evident from the very first day and has developed over the years by Cobra representatives. Being a leading direct marketing company for so long, has enabled those in the organisation to think differently. Every change in the market environment is approached as a business opportunity with innovative strategies and creative thinking.

Cobra opens new forums in direct marketing

The global reach of The Cobra Group is unrivalled within the direct marketing industry, delivering products and services to many sectors worldwide. Over a period in excess of 20 years Cobra has expanded to more than 20 countries around the world.
The group delivers highly qualified professionals, who are trained to provide optimum solutions to diversified industries. The senior management of Cobra are genuine leaders with leadership qualities acquired from their vast experience and determination to succeed. They are keen to impart their skills to the newest member of the team, which ultimately results in the overall development of The Cobra Group, Asia.
Cobra Group's personnel deliver measurable results in various industries and works as a cohesive unit irrespective of the geographical distances in such a vibrant market like direct face-to-face marketing.

Cobra India records six promotions; more to come

June was eventful, to say the least, for Cobra India, with six promotions being registered one after the other. Shubhangi Shinde, Komal Raj, Rina Rajpal, Varun Agarwal, Anjali Barkur and Kshitij Harsh- these six enterprising young people from different parts of the country were promoted to ownership in June. It is anticipated the list won't end there. It appears that there are more promotions in the offing in the weeks to come, for The Cobra Group in India. Three more assistant owners - are all set to be promoted to ownership.. Sales and marketing professionals working for the company in different parts of India are really showing that dedication and hard work are giving them the best results. 2009 could indeed prove to be an eventful year for Cobra India.

Cobra Group began in the Consumer Products Industry

The Consumer Product Division is the oldest division of The Cobra Group and offers a very convenient way to purchase a wide range of stationery, clothing, electronics, toys and gift-ware at considerably discounted prices. These products are marketed through the Group's original business-to-business channel, serving customers in their workplace and offering them value for money and convenience. The Cobra Group's global reach has helped its business to deliver exceptional volumes of new customers.

Cobra Group Asia: Leading the way

Cobra Group Asia leads the way in direct marketing and is spread all across the Asian continent, spread as far and wide as Singapore, India, Japan and Malaysia. With an excellent track record of twenty years in the direct marketing sector, Cobra Asia has been catering to prominent industrial sectors like Telecommunications, Finance, Utilities, Home Security, Entertainment, Sports etc and has among its clients in these sectors some of the most renowned of companies. Catering to all sections of people, the Company has always been focussing on taking brands directly to the customers. The emphasis has always been on face-to-face marketing, with door-step marketing, B2B marketing and event-marketing being employed as and when demanded by the products or services concerned. Cobra Asia also caters to the charities sector by getting involved in fund acquisition related activities. Being the most brilliant of strategists, Cobra Asia has been making its presence felt in the most remarkable of ways in the whole of the Asian continent and goes on and on...changing lives, changing society for the better.